Product leader · platform builder · still writes code

The domain changes. The disciplines don't.

Started as an engineer. Led product since, plus the finance, partnership and compliance work that comes with a platform. Six domains so far. Here is what got built in each, and where nothing has yet.

Lloyd Fernandes
Senior Director, Product Management
Lumivero · since August 2026 · SF Bay Area

Six domains, seven disciplines

one fact per cell · blanks are deliberate
discipline ↓ · domain →
Engineering1998–2012, and again solo
Product2012 →
Reconciliation & money flowswhere is the money
Diligence & the investor storyPE, boards, acquirers
Partnerships & railsprocessors, banks, PSPs
Compliance & auditNACHA, fraud, statute
Team & orghiring, time zones
Financial services1998 → · Yodlee 2021–24
Banking systems for Wells Fargo, JP Morgan, Citibank, Emirates; lending systems for MSFC and SICOM.
Two 0→1 launches at Yodlee beside a mature $25M wedge: Account Tokens, Subscription & Bill Tracker.
The case for a $200M division's next curve inside Envestnet; the two launches added roughly 5 to 8% gross revenue on a mature book.
Account verification for 17 of the top US banks; deployment talks with BoA Diamond and Navy Federal.
Audit-ready onsite-offshore delivery inside Wells Fargo under bank SLAs.
Onsite-offshore team across SF and Mumbai at Syntel.
eCommerce2007–08 · PayPal 2012–13
Owned the performance portfolio of Marketlive 5.x; about 20% out-of-the-box lift.
Digital gift cards on eBay.com and paypal-gifts.com; PayPal's first in-store card with The Home Depot, shelved when mobile won.
The Home Depot as launch partner; Discover as the processing layer behind the card.
Payments2008–2025
~2,700 TPS prepaid processing engine and the NOC dashboard at Blackhawk.
Stored value under the PayPal wallet, 200M+ users, 25 currencies. Account Updater that replaced Decline Salvage at Verifi.
Platform dollars matched to bank and card-brand settlement at Payrix; the same rebuild at Stax on $500M+ monthly TPV.
Hired by Payrix's PE investors ahead of the sale process; build-or-buy under PE at Stax. Verifi and Payrix were later acquired.
Second rail (Fiserv/Wells Fargo) at Payrix; ACH with Evolve and 60+ APMs seeded at Rapyd.
External NACHA ACH audits initiated at Stax; fraud losses cut ~50% at Verifi.
Product 5 → 15 at Payrix under M&A pressure; product org across SFO, Tel Aviv and Singapore at Rapyd.
Hospitality2025–26
Three products at three life stages at Canary; a written-off one rebuilt as AI Contracts with a Payment Hub.
Modeled the $100M ARR payments plan; founders chose to fund AI for hotels instead.
20+ PSP integrations owned; Ant Financial added for cross-border hotel chains.
Nonprofits2026 →
DuesSync, Nave.live and SundaySquares.org, designed and shipped solo, with Claude.
Three vertical SaaS products, live or in pilot, with real users.
DuesSync caps card fees at Stripe's cost, server-side; SundaySquares moves no money through the platform.
Stripe Connect for DuesSync; in-person card readers only for SundaySquares.
SundaySquares built around California's raffle statute: in-person sales only, no online ticketing.
Research2026 →
Research platform for the AI era at Lumivero, across five acquired product lines. Started August 31.

Each cell links to the case study where one exists. The research column will fill in as the work does.

The same rows, in order

Eleven stops since 1998. The ones that ended early are listed the same way as the ones that were acquired.

2026LumiveroResearch platform for the AI era. Senior Director, Product Management.
2026SundaySquares.org · Nave.live · DuesSyncThree nonprofit products, built solo. Live, in pilot, live.
2025Canary TechnologiesPayments vertical for hotels. Ended early by mutual agreement.
2024Stax PaymentsFix, not replace. Contract; not retained on budget.
2021Yodlee / EnvestnetTwo 0→1 launches; RIFs followed across the org.
2020PayrixSecond rail and reconciliation. Later acquired by FIS/Worldpay.
2018RapydFirst US product hire; network, issuing, ACH.
2017VerifiRe-platformed ahead of the Visa acquisition.
2012PayPalIn-store card, mobile wallet, stored value.
2008Blackhawk NetworkProcessing engine. Moved from engineering to product.
1998Infinite Facility → MarketliveA decade of banking and commerce software.

"His ability to oscillate between the 30,000 and 30 foot level to manage highly scaled and key strategic projects continues to impress me time and time again."

Varun Krishna · CEO at Rocket · former PayPal manager · one of 48+ recommendations on LinkedIn

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