While consumer hotel bookings have become largely digital, B2B event contracting and group bookings remain bogged down by manual, disconnected processes. Sales and catering teams frequently deal with static PDFs, fragmented CRM/PMS systems, and the manual burden of chasing down deposits.
This operational drag leads to slow booking turnaround times, delayed cash flow, and heightened security risks from handling credit card authorization forms over email or fax.
To modernize group booking workflows, I led the strategy and development of a new "0-1 AI Contracts product." We built an AI-powered platform designed to digitize the entire sales and catering lifecycle — from contract signing to final payment — transforming it into a seamless, mobile-friendly experience.
Bringing a 0-to-1 AI product to market requires intense alignment. I led a cross-functional team of 12 to execute this launch on an aggressive timeline.
Velocity: We shipped the AI Contracts product significantly faster than previous launches using structured validation and clear decision gates.
Revenue Growth: This launch was a key driver in expanding my $9M ARR product portfolio, which encompassed digital contracts, authorizations, and payment links.
Market Adoption: Deployed to existing Canary customers across major hospitality brands:
Walk-throughs of the platform capabilities, integrations, and end-to-end workflows I led at Canary Technologies.
In the B2B hospitality space, the contract and the payment are two sides of the same coin. By combining AI-driven document digitization with intelligent payment orchestration, we didn't just build a faster e-signature tool; we built an operational engine that accelerates revenue capture and eliminates back-office friction.